To Hell and Back for Hospitality Action

This summer’s Hospitality Action fundraising campaign has been announced – a 30,000 miles plus challenge.

Named To Hell and Back, that distance would take us to four actual hells on earth: towns called Hell in California, Michigan and Norway; and Hell Creek in Montana. Crucially, this is a return journey. Yes, we’re heading to Hell – but we’re coming back again as a team, just as the UK’s resilient hospitality industry will be back in full attack, in the coming months.

Between 10 and 18 June those taking part can run, cycle or walk to share in clocking up the miles, and so help hospitality people in crisis. Since the first lockdown hospitality workers have experienced unimaginable hardship: lives and livelihoods have been lost; mental health has been challenged; businesses have closed.

The challenge is sponsored by Jellybean Creative Solutions and Umbrella Training and supported by Champagne Taittinger. There’ll be a pasta supper the night before on Instagram Live. Participants are also encouraged to post snaps of their route and their endeavours to share across social media tagging friends using #HellandBack, @hospaction.

If you can clock up a mile or two (or 200!) to get Hospitality Action To Hell and Back, simply register at 30,000 Miles To Hell and Back | Umbali.org to take part.