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Surprising. Sustainable. Safe.

ADA Cosmetics will be presenting its latest dispenser systems and hotel cosmetic products at the Independent Hotel Show. Discover hotel amenities designed to make a lasting impression on hotel guests and daily housekeeping easier.

The two-day event at Olympia London will showcase a range of inspiring products designed to meet the needs of modern hoteliers. ADA Cosmetics is looking forward to exhibiting at the show under the motto: “Surprising. Sustainable. Safe.”

The company is a recognised leader in high quality hotel cosmetics and dispensing systems – and currently the only manufacturer in the industry to be Cradle to Cradle certified. This is the global standard for products that are safe, circular and responsibly made – and a powerful advantage for hotels, as sustainability has moved into the spotlight even more over the past two years. “We invite hotel staff to visit our stand at the exhibition and to dive into the inspiring future world of personal care,” says Delaine Walker, Vice President Sales.

The big product reveal

This year’s highlights will include the manufacturer’s market-leading dispenser systems. In a world seeking to eliminate single-use plastics, these concepts are gaining a stronger foothold in hotel bathrooms. As a technology leader, ADA Cosmetics will be showcasing their refillable pump dispensers along with closed dispenser solutions – products that are better for our planet and easier on the budget. Made of up to 100 per cent post-consumer recycled plastic, each model speaks for itself with its own unique design: from modern understatement to timeless elegance to trendy Scandinavian design. What they all have in common is a high level of functionality and a variety of options for branding to create a unique, stand-out look. Among them is SMART CARE – one of the most successful systems on the market. Thanks to its stylish, contemporary shape, it fits perfectly into many interior designs. Changing the cartridge takes only seconds. The tamper/theft-proof bottles are also easy to clean. “Personnel shortages are more common than ever in the hotel industry and housekeeping staff are often under pressure. This makes handling time a very important consideration when choosing cosmetic lines,” Walker explains. ADA Cosmetics guarantees 100 per cent hygiene safety for the system. This also applies to SHAPE, the company’s latest closed dispenser system. Walker continues: “We understand all the factors that hoteliers must consider when choosing a dispenser system. We help them to find the best solution – one that maximises sustainability as well as guest satisfaction and affordability.”

Brands and trends

Natural, vegan, sustainable – just some aspects that make cosmetics successful these days. Young niche brands that meet special needs are also popular. Established brands from well-known perfume or fashion houses have a built-in reputation. ADA Cosmetics’ brand and product portfolio reflects this diversity. Within the manufacturer’s extensive brand collection are the ECO-BOUTIQUE series, refined with aloe and certified with the Nordic Swan Ecolabel, and vegan-friendly NATURALS REMEDIES with precious organic extracts like bergamot, fig and cedar wood. It also includes BE DIFFERENT – a feel-good collection that promises “good vibes only” and meets the expectations of a young, style-conscious clientele with its vivid packaging and mood-boosting scents. ADA Cosmetics’ portfolio includes popular luxury brands for which the company manufactures and distributes to hotels. These include prestige names like Balmain, Lalique and Penhaligon’s. This year ADA will introduce a new dispenser line from the British luxury house ASPREY. Known for ultra-luxurious fragrance creations, the AMOUAGE perfume brand is represented in the premium segment with its new collection. SOAPSMITH, a cool new artisanal British brand, reflects a distinctly unconventional approach with crafted bath and body products and vibrant scents that provide a unique sensory experience. Walker is confident: “Our visitors can look forward to fresh ideas and cutting-edge products. The ADA team will be on hand throughout the show to answer any questions and can’t wait to see everyone face-to-face at the show!”

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