Showcased at the recent UKHA Shared Knowledge Day was DLAppTap. Launched just last year, DLAppTap is an innovative iPhone and iPad app that allows hotels to easily sell their beautiful products to guests in their properties without the need for in-house retail operations.
With DLAppTap, hotels can capitalise on new revenue streams, achieve ROI from refurbishments and improve and provide higher levels of guest-centric services.
It’s a hospitality-focused tool which works by encoded Near-field Communication (NFC) labels discreetly attached to items available for purchase. After downloading DLAppTap, guests can view the specifications, measurements, costs, lead times, shipping and payment options for any labelled item they “tap” with their mobile devices.
Purchases can even be added to their guestroom bills. Orders are automatically sent to manufacturers, with the hotel receiving 25 per cent commission.
“Hotels are the shopping centres of the future,” says Jane Moriarty, marketing director of DLAppTap, “and this technology is set to revolutionise the retail aspect of hospitality.”
This solution helps guests get “the look” of their favourite hotel for their own homes but also offers numerous benefits to hoteliers, designers and product suppliers.
The DLAppTap team manages the retail process: establishing supplier trade accounts; uploading all product specifications to the app; determining if products require minimum quantities in order to be sold; and managing the guest experience when using the app.
Justin Kandiah, managing director of DLAppTap, says, “Not only does DLAppTap have the potential to turn hospitality retail on its head, it is also a win-win solution where guests’ homes have reminders of their treasured holidays, and the hospitality industry has a streamlined way to give guests what they want, increase revenue and build their brand awareness.”
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