Reassure the best ‘touchy’ guests

Our housekeeping teams are dealing with many touchpoints like door handles and light switches just now – but we shouldn’t forget the touchpoints our guests enjoy, especially when so many items have been removed from rooms.

That personal touch is more important than ever and, as BC SoftWear point out, one of the very first touchpoints that a customer has in a hotel or spa facility is the feel of the towelling on their skin.

Whether it is in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassurance for your guest. We want our visitors to have a relaxing stay, regardless of the new sensory experiences of touch and smell they experience, enhanced with the constant use of hand sanitisers and the feel of a mask against your face.

A recognised trend in interior design is the addition of plants and natural materials to appeal to our sense of touch and create positive sensory environments which can help improve both physical and mental health and wellbeing. Something we could all do with a little bit more of right now. Want to add some value to the customer experience through the items guests most relish? BC SoftWear can provide some simple and cost-effective methods to bespoke your towels. From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of a brand throughout the bedrooms, bathrooms, and spa. BC SoftWear offer a wide range of towels in various weights and styles offering a personalised service for your business with the benefits of fast delivery supported by a large warehouse in Berkshire and says they are ready to support your reopening. Keep an eye out for the imminent launch of their ‘Opulence’ collection, provided in superior quality and super thick 650gsm with no header bar. The collection is designed for its simplicity of look for luxury hospitality venues and suited for bespoke embroidered logos to support your brand.