Our editor became just a little over-excited on hearing that DoubleTree by Hilton were introducing…
Hilton and American Express, in partnership with Hilton’s ownership community, are teaming up to donate up to one million hotel room nights in hotels across Europe to support Ukrainian refugees fleeing horrific violence in their country.
Long-time strategic partners – Hilton and American Express – are making rooms available without charge to relief organisations such as #HospitalityHelps, which will in turn be provided to Ukrainian refugees and the first responders supporting humanitarian efforts across Europe.
“Our hotels have always been part of the fabric of the communities we serve, and we are committed to supporting the places where we live and work,” said Hilton President and CEO Christopher J Nassetta. “Even in these dark times, we believe the light and warmth of hospitality can make a difference when it matters most, which is why we are welcoming refugees and supporting relief efforts in countries across Europe.”
American Express is investing alongside Hilton in the donation of the hotel rooms across a variety of Hilton brands.
“More than two million people have fled Ukraine and have had to make the unimaginable decision to leave their homes, and all that they knew behind,” said American Express Chairman and CEO Stephen J. Squeri. “While we can never replace what’s been lost, American Express is honoured to partner with Hilton again to donate one million rooms to refugees and first responders impacted by this devastating war. Our hope is that we can provide some relief during this incredibly challenging time.”
Nassetta credited owners from Hilton’s portfolio for joining the effort. “Across our business, owners of Hilton hotels are eager to support their communities and be part of the solution. They have been instrumental in making this response possible.”
Hilton has already announced that it is suspending all new development activity in Russia and will donate any Hilton profits from business operations in Russia to the humanitarian relief efforts for Ukraine.