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Georgian House seeking new GM

Florence Alloing

Florence Alloing is moving on from her role as general manager at Georgian House Hotel, the noted independent boutique B&B in central London, after nearly five years to join The Marylebone, part of the Doyle Collection.

She’ll undoubtedly be missed and Georgian House owner Serena von der Heyde, whose great-grandfather opened the hotel in the 1850s, is now seeking someone very special to lead the team at the property from January. She has invited prospective applicants to contact her at

Grade II listed Georgian House has 63 guest rooms, including some fascinating ‘Wizard’ and ‘Enchanted’ chambers inspired by JK Rowling’s Harry Potter series.

Serena von der Heyde operates Georgian House as one of three Your Place Hotels, the others being Victorian House Hotel in the Lake District and four-star Rothay Garden in Ambleside, a regular recipient of the AA Silver Award and other accolades.

Georgian House Hotel
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